After graduating from the Dublin Institute of Design and Technology with a diploma in Visual merchandising, I set my sights on Canada. Landing my first role at one of the country's largest studios marked the beginning of my journey into the realms of soft goods, still life styling, props and set design.
As a freelance artist, I cultivated robust partnerships with numerous clients over the years, collaborating closely to craft captivating images that truly showcased their products in the most compelling light possible.
My career trajectory saw me under the representation of Pluto Group for five years, followed by another five years with Judy Inc. However, I found that freelance autonomy aligned better with my aspirations, allowing me to forge direct relationships with all my clients, fostering deeper connections and facilitating seamless collaboration in the design and creation process.
In 2017, I expanded my horizons to New York City, where I further honed my skills and bolstered my reputation by working with esteemed clients such as The Gap, Talbots, Oprah Magazine, and InStyle.
With three decades of experience in soft goods, prop, and set design, I find immense joy in continually creating and nurturing enduring relationships with exceptional clients, both in my home base and across the vibrant landscape of NYC.
Awards:
Applied Arts Award 2005 - Chatelaine Magazine
Applied Arts Award 2024 - Sushi Series
Communication Arts Award 2024 - Sushi Series